Scratch card fundraising is by far one of the most profitable and newest trend in fundraisers. It is also one of the easiest to put on. You can earn large profits as compared to the amount of work needed to put be put in. Your group can earn large profits for a little amount of work. On average, the profit of scratch cards is about 80% according to statistics.
What is a Scratch Card?
A scratch card is a specially printed card with small sections or words that are hidden by a special silver coating which when scratched off reveals the underlying object or symbol.
Match a number of symbols - In this game, the contestent try to uncover a certain number of matching symbols to win a prize. For example, there are 3x3 squares, you need to uncover at least 3 of a kind to win a prize.
Find the winning team - This is uncommon in my region but this is common in the UK. Contestants choose a square on a larger card. This square will have a lucky number or very often the name of a football team on it. The contestants contact details are then recorded on their chosen square. When all the squares are sold the winner's box at the top of the sheet is scratched off to reveal who chose the lucky square to win a prize.
Coupons give away - This is also not common in my country but I heard this is the most common type of scratch card fundraiser in the USA. Supporters scratch a square or a number of squares to reveal an amount to pay. This varies from "free" to a couple of dollars. In return they receive a book of money-off coupons for leading high street stores or restaurants. This may seem a poor return but the vouchers are often part of a marketing strategy by the stores and are usually of a reasonable value. Nearly all the scratch card companies use a card that makes $100 when all the circles have been scratched.
First of all, you could start from the families of the workers of the organization. Next you could move on to members of the organization and finally to the public. You could place some advertisement in the papers or on the streets. They could be sold together in special events or relevant events. You could also liase with shops and sell it there.
Some organizations even offer prizes and rewards to the top 3 sellers or so. However, whether they do well or not please remember to thank all for their efforts in your fundraising activity.
What is a Scratch Card?
A scratch card is a specially printed card with small sections or words that are hidden by a special silver coating which when scratched off reveals the underlying object or symbol.
Scratch Card Game Variations
Match a number of symbols - In this game, the contestent try to uncover a certain number of matching symbols to win a prize. For example, there are 3x3 squares, you need to uncover at least 3 of a kind to win a prize.
Find the winning team - This is uncommon in my region but this is common in the UK. Contestants choose a square on a larger card. This square will have a lucky number or very often the name of a football team on it. The contestants contact details are then recorded on their chosen square. When all the squares are sold the winner's box at the top of the sheet is scratched off to reveal who chose the lucky square to win a prize.
Coupons give away - This is also not common in my country but I heard this is the most common type of scratch card fundraiser in the USA. Supporters scratch a square or a number of squares to reveal an amount to pay. This varies from "free" to a couple of dollars. In return they receive a book of money-off coupons for leading high street stores or restaurants. This may seem a poor return but the vouchers are often part of a marketing strategy by the stores and are usually of a reasonable value. Nearly all the scratch card companies use a card that makes $100 when all the circles have been scratched.
How to promote the Scratch Card?
First of all, you could start from the families of the workers of the organization. Next you could move on to members of the organization and finally to the public. You could place some advertisement in the papers or on the streets. They could be sold together in special events or relevant events. You could also liase with shops and sell it there.
Some organizations even offer prizes and rewards to the top 3 sellers or so. However, whether they do well or not please remember to thank all for their efforts in your fundraising activity.
